TIMES: 11:00 – Registration and networking
11:30 – 1:00 – Luncheon and presentation
Topic: Trends and opportunities in Digital Marketing - Dan Marks, Chief Marketing Officer of Hancock Whitney
Dan is leading a digitally enabled client-focused transformation as Chief Marketing Officer for Hancock Whitney with responsibility for overall strategy and execution of marketing. He has previous experience as CMO for another top 50 bank and a national retailer. He has deep experience using marketing and product levers to drive profitable revenue. Dan has been responsible for all marketing functions and the digital / eCommerce consumer channels. Innovative mobile product launches exceeded expectations. He champions a culture of excellence, innovation, and teamwork with his teams. He is frequently asked to speak to marketing, financial services, and technology audiences on a wide range of topics including marketing leadership, marketing metrics/ROI, branding the customer experience, product innovation, channel innovation, mobile, social media, and macro trends shaping the future of business. Recognitions have included the Presidents Circle CMO Award, "Top CMO on Twitter," and "Top 40 under 40."
Topic: Connecting with Millennials - Dima Gwahi
We are experiencing a positive distribution in all aspects of business due to the unique demands of the new generations, both as employees and also as consumers. Connecting with Millennials is essential for a business to thrive and maintain its competitive advantage.
Dima Ghawi will share lessons derived from her experience globally training, developing, and engaging over 500 Millennials for Fortune 100 companies. She will explore the keys to unlocking the Millennial mind as well as their purchasing habits.
Dima's story begins as a young girl in Jordan with the dream of an education and a brighter future than her culture was willing to allow. At each turn, she was faced with the limitations of her conservative homeland and a traditional Middle Eastern family who believed a woman's time was best spent in the home and not the classroom. She was confronted with dangerous and life-threatening circumstances designed to hold her back, and despite it all, she pushed forward, creating her own destiny. Following her dream has taken her around the world and left her with greater lessons than she would have ever imagined possible. From moving to the U.S. to earning her degree to climbing the corporate ladder, Dima has a unique perspective on what it takes to not only succeed in the corporate world, but also what is required for aspiring female leaders to shatter the glass ceiling and their own limitations.
Topic: The Story of Haspels: Branding and Messaging through Marketing and PR - Laurie Haspel Aronson, President and CEO, Haspel’s
Laurie Haspel Aronson is the President and CEO of Haspel, which is known as the “originator of the seersucker suit.” Aronson is the great-granddaughter of Joseph Haspel, Sr, who founded the menswear brand in 1909, and is ushering Haspel into a new era. While seersucker will always be a part of the company’s DNA, Aronson is helping to expand that brand recognition for all seasons of the year.
From fashion to firearms, local business mogul Laurie Aronson has mastered managing two disparate family businesses, paving the way for both to grow and excel in their respective industries. She has worked in retail her whole life, spending her teenage summers at her family’s sporting goods store, Steinberg’s Sports Center, working behind the knife counter and wrapping gifts during the holiday season. “I learned that relationships are an integral part of any business and essential to success,” she says. Whether she’s assessing the quality of new fabrics for Haspel, a high-end men’s clothier, or leading the development of a line of exclusive firearms for Lipsey, the nation’s leading wholesale firearms distributor, Aronson is constantly striving for what she calls her next BHAG, or “Big Hairy Audacious Goal.”
Topic: Past Excellence Award Winner’s Panel Discussion
Topic: 5-Year Strategic Plan for Baton Rouge - Adam Knapp, President and CEO of the Baton Rouge Area Chamber
Adam is the President and CEO of the Baton Rouge Area Chamber, which he joined in 2008. BRAC leads economic development in the nine-parish Capital Area of Louisiana. BRAC’s team works to secure business investment and economic growth for the Capital region, while at the same time leading efforts to enhance the region’s competitiveness and improve the conditions for business investment.
Adam is married to Megan Johnson Knapp, a Virginia native, and they have three young children, Sadie, Hattie, and Nicholas. Adam is a native of Lake Charles, Louisiana, where his family still lives. He volunteers on the Boards for Arts Council, New Schools Baton Rouge, and Teach for America, and attends University Presbyterian Church.
Knapp completed his undergraduate degree at Davidson College in North Carolina about ten years too early to have met Stephan Curry. He started his career in the private sector, where he worked in in Chicago and Silicon Valley as a consultant for Accenture, a global consulting firm. After Accenture, Adam returned to Louisiana to serve Governors Mike Foster and Kathleen Blanco as Economic Development Advisor, worked for Louisiana Economic Development, and – after the 2005 hurricanes – as Deputy Director of the Louisiana Recovery Authority.