SME: Sales and Marketing Executives

The Voice of Sales & Marketing Management

Become a part of Baton Rouge's premiere sales and marketing organization today!

Baton Rouge Company Seeking Senior Brand Manager

November 7, 2017

Interested parties should send their resume to or give her a call at 985-778-2908.


Sr Brand Manager – Baton Rouge

The Sr Brand Manager of Innovation will be responsible for managing the development of products from conceptual stages through product life cycles to optimize profit and meet marketing, financial and corporate growth.  This role will assist with evolving the organization’s long-term innovation plan.

Essential Functions
• Manages new product development, commercialization and launch introduction in partnership with cross-functional teams.
• Ability to develop innovative solutions and meet changing business needs.
• Develops market and customer understanding through partnering with internal organization and external vendors.
• Understands trends, competitive market data and consumer insights to drive innovation strategy.
• Collaborates with General Manager to increase innovation pipeline and evaluate based on needs of the business.
• Progressively pursues innovation to include new packaging formats, new innovative platforms and products.

• Bachelor’s degree required, Master’s degree preferred
• 4+ years of CPG marketing/brand management experience
• 2+ years’ experience in P&L management.
• Proven ability to develop and launch new products with a willingness to roll up your sleeves to make it happen.
• Highly energetic, entrepreneurial and team-oriented. 
• Proven ability to provide clear leadership and direction to cross-functional teams.